João Matheus Ribeiro is a Brazilian writer and Communications Analyst with vast experience in Marketing, Branding and Content Creation. He has a Bachelor’s Degree in International Relations and have worked at the Palácio do Itamaraty, headquarters of the Brazilian Ministry of Foreign Affairs, located in his hometown, Brasília.

After graduating, he dedicated his life to studying Communication, specifically storytelling and educational online content, becoming a a Storytelling Specialist. He’s also a certified UX Writer and UX Researcher, and has a certificate in Branding Consultant as well. João have worked in the tech industry for 6 years, transforming business insights and public online behavior into narratives to tell the stories behind the data. By 2024, João started his own online channels on Instagram and Tiktok, to put his knowledge to the test. He have reached over 100 thousand followers in less than 9 months in both social media channels, solidifying the “educational storytelling” methodology he developed.

In parallel with his work at The Datasphere Initiative, João still creates his own content for the internet, focusing in arts and culture, especially cinema and fashion. He has been very vocal about the importance of art in the educational process, and the power it gives the people to understand politics and the current state of the world. He offers lectures, classes and talks in the matter, and has had a panel about the new era of content creation on TEDx Brasília.

He’s also a proud LGBTQ+ activist, and has been assigned Bisexual Ambassador for his city’s annual Pride Festival, the biggest LGBTQ+ festival in Latin America, which has given him a lot of experience in Human Rights policy and political governance in general. He believes that innovation only comes through inclusion, and that every organization thrives after it embraces the different backgrounds of its collaborators.